Editorial source · measured July 2026
How ChatGPT uses petco.com to recommend products
petco.com is editorial — the kind of best-of article and buying guide ChatGPT leans on to build a shelf. We saw it cited 2,757 times across just one category.
- Citations
- 2,757
- Most-cited rank
- #16
- Categories
- 1 of 18
- Cited mostly as
- Other
Which shelves cite petco.com
The categories where ChatGPT pulled from this source when building a shopping answer. It shows up in only one — a specialist, not a generalist.
- Dog Supplements 2,757 citations
What ChatGPT cites it for
The kind of page ChatGPT pulled from this domain. Best-of lists dominate the shelf across the board — the model reaches for a ranked list far more than a comparison or a product page.
- Other 100%
- Best-of list 0%
The pages ChatGPT pulls from
A few of the most-cited petco.com pages behind these answers.
How we measured this
- We asked ChatGPT brand-free shopping questions across 18 product categories and recorded every source URL it cited — 293,240 citations in all.
- This page counts how often petco.com showed up among them. Citation counts are for the public category studies only, not any private client work.
- A citation is ChatGPT surfacing the source. It is not an endorsement, a link, or traffic.
- One engine, one country, one point in time. The shelf, and who writes it, moves.
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