62.8% of what ChatGPT reads to answer who should I hire sits on vendor sites

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How to Choose an AI Visibility Agency, According to the Category's Own Data

We measured what ChatGPT reads when someone asks which AI search agency to hire. 62.8% of it is written by the agencies competing for the job. Here are the questions that separate a real one from a good landing page.

TODD PIECHOWSKI · AUG 06, 2026 · 6 MIN READ

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The State of the ChatGPT Shelf: Electrolyte & Hydration Powders — 20,000+ shopping offers, 208 brands, 3,373 brand-free questions

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The Skechers.com product page for a pair of slip-on sneakers — the brand's own store, listing its own full price

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eMarketer's OpenAI ad revenue forecast, 2026-2030

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On Running shoe with NOT FOUND overlay — premium brands missing from AI recommendations

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