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Your Own Website Is the Most Expensive Place ChatGPT™ Sells You
We asked ChatGPT™ to shop 100 top DTC brands. Over and over, the brand's own store was the priciest option — with a cheaper reseller sitting right next to it. Here's what's happening and how to take the shelf back.
TODD PIECHOWSKI · JUN 15, 2026 · 4 MIN READ
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eMarketer says OpenAI misses its $100 billion ad target. I'll take that bet.
JUN 09, 2026 · 9 MIN READ
When the Channel Creates the Customer
JUN 05, 2026 · 6 MIN READ
Why You Don't See Most Premium Brands on the AI Shelf Yet
MAY 26, 2026 · 5 MIN READ
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