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ChatGPT · measured July 2026

The ChatGPT Shelf for Curly & Textured Hair

Mielle leads a deep shelf

Mielle takes 47% and SheaMoisture 41%, with PATTERN and Curlsmith tied behind at 27%. 168 brands showed up. Only 42 offers out of 3,972 came direct from a brand's own store — 1% — the thinnest brand-direct lane of the eight categories.

Questions asked
635
Brands seen
168
Offers recorded
3,972
Through a feed
83%

Who ChatGPT names

Share of shelf is the percentage of answers a brand appeared in. It is not a rank of quality or sales — it is how often the model brought the brand up when someone asked about textured & curly hair.

  1. 1 Mielle 47%
  2. 2 SheaMoisture 41%
  3. 3 PATTERN 27%
  4. 4 Curlsmith 27%
  5. 5 Not Your Mother's 26%
  6. 6 Ouidad 23%
  7. 7 Cantu 16%
  8. 8 As I Am 16%

Where the offers come from

Every product ChatGPT showed came from somewhere. Brand-direct means the offer pointed at the brand's own store rather than a retailer.

  • Ulta 35% · 1,139 offers
  • Walmart 27% · 902 offers
  • Sephora 15% · 484 offers
  • Target 12% · 394 offers
  • CVS 8% · 253 offers
  • Brand-direct 1% · 42 offers

How the shelf gets built

83% of the offers here arrived through a product feed rather than a page crawl, and 42 of them came direct from a brand.

Shelf position Offers Through a feed Brand named
Top of shelf 1,743 82% 80%
Positions 2–3 1,568 84% 83%
Position 4 and below 661 82% 82%

Who writes this shelf

Before ChatGPT names a textured & curly hair brand, it reads. These are the sources it cited most when building this shelf.

See every source that writes the shelf →

How we measured this

  • We asked ChatGPT 635 shopping questions about textured & curly hair in July 2026. The questions never named a brand, so nothing here was prompted into the answer.
  • Questions were repeated. ChatGPT does not answer the same way twice, so a single ask tells you nothing — share of shelf is the pattern across all 635 of them.
  • We recorded every brand mentioned and every product offer shown, 3,972 offers across 168 brands.
  • This is one engine, one country, one point in time. It is a snapshot of a shelf that moves.

Questions about the method, or think a number is wrong? Tell us — we will check it against the raw data and correct the page.

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Other shelves we measured