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ChatGPT · measured July 2026

The ChatGPT Shelf for Laundry Detergent

Tide runs away with it

75% for Tide against 51% for Persil — a commanding 24-point lead. Seventh Generation takes third at 48%, so the eco brands are real contenders here, not a footnote. Walmart carries two-thirds of the offers, more than in any other CPG shelf we measured.

Questions asked
1,212
Brands seen
108
Offers recorded
3,194
Through a feed
82%

Who ChatGPT names

Share of shelf is the percentage of answers a brand appeared in. It is not a rank of quality or sales — it is how often the model brought the brand up when someone asked about laundry detergent.

  1. 1 Tide 75%
  2. 2 Persil 51%
  3. 3 Seventh Generation 48%
  4. 4 Arm & Hammer 33%
  5. 5 All 32%
  6. 6 ECOS 23%
  7. 7 Molly's Suds 16%
  8. 8 Gain 10%
  9. 9 Blueland 9%
  10. 10 Earth Breeze 9%

Where the offers come from

Every product ChatGPT showed came from somewhere. Brand-direct means the offer pointed at the brand's own store rather than a retailer.

  • Walmart 66% · 1,700 offers
  • Target 22% · 569 offers
  • Sam's Club 3% · 85 offers
  • Home Depot 3% · 70 offers
  • Brand-direct 3% · 66 offers
  • CVS 2% · 55 offers

How the shelf gets built

82% of the offers here arrived through a product feed rather than a page crawl, and 66 of them came direct from a brand.

Shelf position Offers Through a feed Brand named
Top of shelf 1,625 82% 80%
Positions 2–3 1,387 83% 81%
Position 4 and below 182 78% 72%

Who writes this shelf

Before ChatGPT names a laundry detergent brand, it reads. These are the sources it cited most when building this shelf.

See every source that writes the shelf →

How we measured this

  • We asked ChatGPT 1,212 shopping questions about laundry detergent in July 2026. The questions never named a brand, so nothing here was prompted into the answer.
  • Questions were repeated. ChatGPT does not answer the same way twice, so a single ask tells you nothing — share of shelf is the pattern across all 1,212 of them.
  • We recorded every brand mentioned and every product offer shown, 3,194 offers across 108 brands.
  • This is one engine, one country, one point in time. It is a snapshot of a shelf that moves.

Questions about the method, or think a number is wrong? Tell us — we will check it against the raw data and correct the page.

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Other shelves we measured