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ChatGPT · measured July 2026

The ChatGPT Shelf for Lashes & Beauty Tools

KISS and Ardell are a coin flip

46% and 44%. Two points apart across 658 questions is close enough to call a tie. Velour Lashes sits third at 30%, and Wet Brush is fourth at 28% on the tools side. Ulta carries nearly half the offers.

Questions asked
658
Brands seen
154
Offers recorded
3,726
Through a feed
80%

Who ChatGPT names

Share of shelf is the percentage of answers a brand appeared in. It is not a rank of quality or sales — it is how often the model brought the brand up when someone asked about false lashes & tools.

  1. 1 KISS 46%
  2. 2 Ardell 44%
  3. 3 Velour Lashes 30%
  4. 4 Wet Brush 28%
  5. 5 Eylure 25%
  6. 6 House of Lashes 25%
  7. 7 Tangle Teezer 19%
  8. 8 iMPRESS 11%

Where the offers come from

Every product ChatGPT showed came from somewhere. Brand-direct means the offer pointed at the brand's own store rather than a retailer.

  • Ulta 48% · 1,444 offers
  • Walmart 21% · 616 offers
  • Target 15% · 438 offers
  • Sephora 8% · 238 offers
  • Brand-direct 3% · 102 offers
  • Nordstrom 2% · 72 offers

How the shelf gets built

80% of the offers here arrived through a product feed rather than a page crawl, and 102 of them came direct from a brand.

Shelf position Offers Through a feed Brand named
Top of shelf 1,728 78% 75%
Positions 2–3 1,578 81% 79%
Position 4 and below 420 84% 81%

Who writes this shelf

Before ChatGPT names a false lashes & tools brand, it reads. These are the sources it cited most when building this shelf.

See every source that writes the shelf →

How we measured this

  • We asked ChatGPT 658 shopping questions about false lashes & tools in July 2026. The questions never named a brand, so nothing here was prompted into the answer.
  • Questions were repeated. ChatGPT does not answer the same way twice, so a single ask tells you nothing — share of shelf is the pattern across all 658 of them.
  • We recorded every brand mentioned and every product offer shown, 3,726 offers across 154 brands.
  • This is one engine, one country, one point in time. It is a snapshot of a shelf that moves.

Questions about the method, or think a number is wrong? Tell us — we will check it against the raw data and correct the page.

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Other shelves we measured